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Recent Press Releases September 2001: 9/25/01 XTNS Launch First Ever Fully Multilingual, Widely Accessible Multilingual Domains August 2001: 8/15/01 XTNS Sign Exclusive Deal with RealNames Corporation Current Release: New Fully Multilingual Internet Domains Launched with Sunrise Period. (return to top) Pasadena based XTNS has launched the first fully multilingual widely accessible Internet domains in Chinese, Japanese, Korean, Hebrew and Arabic, and opened a sunrise period for pre-registration applications. PASADENA, Calif., September 25, 2001 – XTNS announces the first ever availability of widely accessible fully Multilingual Internet Domain Namespaces. Initially XTNS is launching a single general domain namespace which is a translation of the term in each language for doing business on the Internet translated into six key international languages: Simplified Chinese, Traditional Chinese, Japanese, Korean, Hebrew and Arabic. Unlike traditional domain names, including the Internationalized Domain Names launched by NSI/Verisign, XTNS’s domains read from right to left: XTNS’s choice of format was prompted by the fact that readers of each of these initial six languages are used to reading characters either right to left or top to bottom and right to left. XTNS is also working on an enhanced navigation window feature for users working in languages that traditionally read top to bottom that will allow them to enter XTNS domains in that format, too. With over 55% of all Internet users not having English as their first language, and more than 40% of Internet users speaking the six languages XTNS has selected for the launch of its multilingual domain program , there is clearly going to be tremendous demand for these new domains. Moreover, the fastest growth sectors on the Internet are in Asian territories that have been patiently waiting for the ability to be able to navigate the Internet in their own languages with a name that reads from their perspective forwards. These new XTNS names will meet this incredible high demand and will do so in countries that are still experiencing high growth of Internet related commerce. Said XTNS CEO Tim Langdell, "Not only will these new domains be in high demand in the various respective countries, but speakers of these languages worldwide will welcome the ability at last to navigate the Internet in their native tongue. Our new domains will be accessible worldwide, making surfing the Internet vastly easier for the more than one half of users who do not have English as their first language." XTNS has opened a sunrise period in which applicants may make pre-registration applications for any name within any of the six different language domains. And they may do so in any language in the world, not just the six launch languages used for the domains themselves. The fee for filing an application is $5, and annual registration fees for these new names is $30 a year. Priority will be given during this sunrise period to applicants who present a claim of intellectual property ownership rights to any given name. Applications will otherwise, however, be handled on a purely first come, first served basis and the priority given to owners of trademarks and service marks will expire at the end of the initial sunrise period. The sunrise period is set to run for 30 days and will expire at midnight on October 24, 2001. XTNS first announced its new domain namespaces on August 15, 2001, and introduced to the market the ability for companies to control their brands on the Internet by owning their own entire Domain Namespace. The introduction of these new multilingual XTNS Domains, makes tens of millions of second level namespaces immediately available to the international public. These Open Multilingual Domains offer advantages to companies and individuals desiring to control their brands but without requiring investment in their entire own domain although that too remains a possibility with XTNS. These new XTNS multilingual Internet names can be viewed by over 87% of all Internet users worldwide. With more than 360 million people worldwide able to view these new domains, and with XTNS having the capability to launch them in any of over 300 languages, the XTNS system is viewed as innovative, unique and necessary. XTNS Domain Namespaces Revolutionize Navigation, Brand Identities and Trademark Control on the Internet (return to top) Pasadena-Based Start-Up Unveils a Domain Namespace System Powered by RealNames Technology To Enable Limitless Creation of New Internet Addresses that Are Simple, Memorable, and Work in All Languages. PASADENA, Calif., August 15, 2001 - Today, XTNS XTNS is working in partnership with RealNames Corporation, whose technology is already embedded worldwide in the Microsoft Internet Explorer browser. Being based on UNICODE the RealNames system enables XTNS names to work automatically and immediately in all languages and character sets. Thus XTNS Extended Namespaces can now be accessed and queried by 88% or over 360 million of the world's Internet users -- in their own language without any need to download additional software or enroll with a particular ISP. "Corporations can now finally gain control of their brand identity on the Internet," said Tim Langdell, XTNS's CEO. "No longer constrained to market new products and services to the public in the form of http://www-dot-something-dot-something, forward-slash some complex series of letters and numbers, companies can now use our new simpler names in the form 'service.company' or 'product.brand' and do so in virtually any language in the world. A key thrust will be to enable global corporations to control their branding around the world enabling Internet navigation in Japanese, Chinese, Korean, Spanish, French, German and over 150 other languages. We believe this is a watershed event, marking a new era of a vastly simplified marketing message and intuitive navigation of web content worldwide." Keith Teare, founder and CEO of RealNames Corp. said of this new partnership "XTNS is the first to offer this new form of namespace to the world based upon RealNames Keyword technology, and to understand the limitless potential and flexibility this technology can bring to Internet users - specifically, easy to remember and use names that work automatically in any language from virtually any desktop on the planet. The beauty of Keyword technology is that it is not constrained by syntax and it allows virtually limitless combinations in delivering custom namespaces with prefix.something or something.brand." Simpler
Multilingual Domain Namespaces That Anyone Can Remember. In addition to offering corporate and multilingual names, XTNS plans a number of "Open Domain NamespacesSM" that operate like existing top level domains (such as ".com", ".biz", ".info" etc) and will permit users to register unique addresses within these Domain Namespaces. However, XTNS' primary attention is to ensure that its Open Domain Namespaces are not confused with top level domain names released via ICANN or the U.S. Department of Commerce by requiring Open Domain Namespaces to be in the form "name.trademark", "name.corporation", or in the form "genericprefix.name". "Having already experienced a substantial interest from global corporations wanting their own domains, our current focus is upon Domain Namespaces based upon trademarks, brand names, corporate names and association names," said Langdell. "Soon, though, we plan to launch a number of Open Domain Namespaces for the domestic and overseas markets aimed at satisfying individual and small business domain name demand to further relieve the immense pressure on the '.com' domain." Immediate
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XTNS namespaces feature geographic location capabilities as well as provide the potential for enhanced security (e.g. for enhanced virtual private networks). XTNS's GeoLocTM features enable companies to route web traffic according to territory or country of origin, making fully automated language specific web navigation a reality. No longer will web-users need to face a menu to determine which language version or territory version of a web site they are seeking. These features will also enable XTNS customers to have important marketing data about the source location of their web site's visitors. Future XTNS namespaces will also permit advanced search capabilities. Added Langdell, "Our namespaces sit on top of DNS in a complementary relationship and form a perfect fit with anticipated extensions and enhancements to the DNS, meaning we permit new functionality over the existing system and future developments. By doing so, we enable XTNS's system to overlay the DNS, enhancing it without interfering with it or damaging it in any way. We have the clear potential to also include easy navigation using wireless devices (cellular phones, PDAs, etc) as well as providing critical assistance with the integration of voice, text and other media, while maintaining a truly global scope and vision. It is central to XTNS's intent to work closely with bodies such as IETF and ICANN, and be supportive of the ongoing work of these bodies, and the single root structure or DNS."
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RealNames Corporation XTNS, XTNS System, Extended Namespaces, Domain Namespaces, Open Domain Namespaces, Open Domains, and GeoLoc are all trademarks or service marks of Extended Name Services, Inc. All rights reserved. RealNames, and RealNames System are either service marks or registered service marks of RealNames Corporation. (return to top)
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